d3O

d3o is one of those new wonder materials that has cool and wierd properties. It's thixotropic which basically means it's like custard ie. it's soft but becomes firm on impact. The material is normally used for things like snowboarding hats, clothing and other such radical sports apparel. The clever folk at ame design (nature's greatest design co.) have been exploring other more creative applications such as the 'sticklebrick' shopping bag above.