Nike goes native

Globalism died today (at least as a design concept) as Nike unveiled a shoe specifically targetted at American Indians (how many of them are there?). Nike designers and researchers looked at the feet of more than 200 people from more than 70 tribes nationwide and found that in general, American Indians have a much wider and taller foot than the average shoe accommodates. As a result, the Air Native is wider with a larger toe box. The shoe has fewer seams for irritation and a thicker sock liner for comfort.

The Nike product manager used the cringeworthy phrase 'heritage callouts' to describe features such as a sunrise to sunset to sunrise pattern on the tongue and heel of the shoe, feather designs adorning the inside and stars on the sole to represent the night sky. If there are any American Indian readers of TGLP out there please let us know if that strikes you as patronising in any way...